Pathways, Pilots, and Proof
Navigating the US education system is no small feat, especially for new or international edtech companies unfamiliar with its complexities. Leanlab Education’s Director of Edtech Partnerships Andy Midgette outlines key pathways to entering the US edtech market in a new video.
The decentralized nature of the US education system means technology decisions are often made at the district or school level, rather than the state or federal level. Add to that the variations in curriculum standards, evidence requirements for solution adoption, and procurement processes, and edtech companies face a complex entry.
In the video, Andy explains how developing a logic model—a cornerstone of the ESSA tiers of evidence—can help companies articulate their value proposition and increase credibility during sales conversations, while laying the groundwork for piloting with teachers and students. He explores how companies can pilot their products in classrooms, access educator research networks, and earn evidence certifications.
Interested in learning more about piloting edtech products in US classrooms? Book a call with Leanlab.
