How it Works

Concept Validation is designed to help edtech companies build their products from the earliest stages with the input of educators, parents, and students. Our team will work with you to create a presentation that you will use to demonstrate your product concept to your target audience. We will then conduct focus groups with the participants to collect relevant feedback. Our researchers then synthesize this information and create a report.

Guiding Research Questions

To what extent is the tool needed, and how would it add value?
Would this product solve a critical pain point?
How do users believe the product compares to other similar products?
What might keep people from using this product?
What is the willingness to pay for this product?

Details

Duration - 4-6 Weeks
Sample Size - 1 focus group / ≤ 7 participants

Benefits

Assess market demand
Validate a concept
Investigate value proposition
Understand the ideal user
Develop a pricing model

Who it’s for

Concept-stage companies OR companies launching new products or features

Prerequisites

Product Concept